We’ve identified that there’s a significant gap between industry’s belief that products are user-friendly for older consumers and the actual usability challenges faced by older Australians every day.

We’ve identified that there’s a significant gap between industry’s belief that products are user-friendly for older consumers and the actual usability challenges faced by older Australians every day.

Population ageing presents an exciting opportunity for businesses seeking to tap into the ‘Longevity Economy’, which describes the immense economic potential of older consumers across various domains including finance, health, construction, transport, leisure and more. In this column for Dynamic Business, Global Centre for Modern Ageing® Chief Executive Julianne Parkinson outlines how Australian businesses can support and benefit from this lucrative and growing market.

Global Centre for Modern Ageing® CEO Julianne Parkinson took the stage at the recent National Retirement Living Summit on 23 June to raise a pressing issue—how housing policies can be transformed to enhance well-being in later life. Highlighting the GCMA’s contributions to global research on ageing in place, she emphasised the pivotal role of housing in shaping policies for older adults.

The August 2022 edition of Connect explores the themes of ‘Integration and Inclusion’, delving into GCMA’s recent projects with iLA and Barossa Village. Meet newly appointed Board Director Philippa Lewis, and learn more about designing inclusive digital experiences for older adults.

The October 2021 edition of Connect showcases thought leadership from some of the world’s foremost experts in the Ageing Well domain, including GCMA Board Directors Dr. John Beard and Prof. Göran Roos.

The Global Centre for Modern Ageing® was engaged by HomeStart Finance (HSF) to explore opportunities for improvement and innovation in the home equity release market, including reverse mortgages, producing a study entitled 'Enabling Housing Transitions for More People in More Ways as We Age'.

The Global Centre for Modern Ageing® conducted independent research on residents’ mobility behaviour, and gathered user feedback to investigate the market viability of autonomous vehicles in the retirement village context for Aurrigo - a leading manufacturer of autonomous vehicles. The trial was launched at the Lendlease owned Elliot Gardens retirement village at Port Elliot, in collaboration with Regional Development Australia.

New Australian research, conducted by the Global Centre for Modern Ageing® (GCMA) has revealed that while older Australians’ desire to remain living at home tends to increase with age, the majority of older Australians have not done enough to modify their properties in line with their changing needs.

The Global Centre for Modern Ageing® was delighted to host six interactive sessions at Tonsley Innovation District for ZestFest 2019. Supported by GCMA’s skilled researchers, 30 older South Australians worked together to explore experiences at home, and reimagine the future of ageing at home. We will share their insights with industry, to inspire better products and solutions that truly meet people’s needs as they age.

The Global Centre for Modern Ageing® partnered with The Australian Centre for Social Innovation (TACSI), engaged by SA Health, to work alongside the Strathalbyn community and clinicians on redesigning the region’s aged care services, to ensure they met the needs of the community.

New smart technologies for living, care and health services are entering our homes… But do they truly meet the needs of older people? The Global Centre for Modern Ageing® brought together researchers, citizen co-designers, entrepreneurs and established companies to explore how future homes need to look and function to support the needs of older people.