What We’re Doing

Learn how the Global Centre for Modern Ageing® applies innovative design thinking to the opportunities of ageing and longevity through our client case studies, research publications and day-to-day work.

We are privileged to work alongside industry leaders on innovative ageing-focused research projects, and respect the ‘Commercial in Confidence’ nature of these engagements.

Each of our case studies has been shared with our clients’ express consent.

 

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Julianne Parkinson for Dynamic Business: Unlocking opportunities in the longevity economy.

Population ageing presents an exciting opportunity for businesses seeking to tap into the ‘Longevity Economy’, which describes the immense economic potential of older consumers across various domains including finance, health, construction, transport, leisure and more. In this column for Dynamic Business, Global Centre for Modern Ageing® Chief Executive Julianne Parkinson outlines how Australian businesses can support and benefit from this lucrative and growing market.

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