What We’re Doing
Learn how the Global Centre for Modern Ageing® applies innovative design thinking to the opportunities of ageing and longevity through our client case studies, research publications and day-to-day work.
We are privileged to work alongside industry leaders on innovative ageing-focused research projects, and respect the ‘Commercial in Confidence’ nature of these engagements.
Each of our case studies has been shared with our clients’ express consent.
Search for Global Centre for Modern Ageing® news, case studies or research publications:
Eighty Eight O’Connell “Connected Living”
The GCMA undertook discussions and research with various stakeholders including Commercial & General and their architects, Woods Baggot, to identify design principles that informed the precinct and apartment builds supporting community-building, health and well-being, and ageing in place.
Julianne Parkinson for Dynamic Business: Unlocking opportunities in the longevity economy.
Population ageing presents an exciting opportunity for businesses seeking to tap into the ‘Longevity Economy’, which describes the immense economic potential of older consumers across various domains including finance, health, construction, transport, leisure and more. In this column for Dynamic Business, Global Centre for Modern Ageing® Chief Executive Julianne Parkinson outlines how Australian businesses can support and benefit from this lucrative and growing market.
Resolutions for Ageing Well
Ageing well is a shared aspiration of many, and can inspire resolutions for healthier, happier, and more active living in 2023 and beyond. Read our eight resolutions for longevity, inspired by the Blue Zones -five regions around the world where older adults live the longest, and healthiest lives.
Google Chrome Enterprise: Digital Health in the Home
The Global Centre for Modern Ageing® partnered with Google Chrome Enterprise to understand older Australians’ attitudes and concerns when implementing and integrating smart health technologies into their homes, exploring the challenges and opportunities facing the Australian healthcare industry.
Prohab: Keys to Ageing Well
The Global Centre for Modern Ageing® led a project to better understand the potential for Prohab’s exercise and strength-testing device to appeal to older people. In our LifeLab®, GCMA researchers thoughtfully engaged older co-designers to explore their experiences of the device as customers.
Potatoes SA: Redefining nutrition for healthy ageing
The Global Centre for Modern Ageing® partnered with Potatoes SA, the University of Adelaide, and several food companies to develop new nutrient-enriched, lifestyle-driven potato puree-based foods to support healthy and active ageing.
SA Health: Co-designing Strathalbyn Aged Care
The Global Centre for Modern Ageing® partnered with The Australian Centre for Social Innovation (TACSI), engaged by SA Health, to work alongside the Strathalbyn community and clinicians on redesigning the region’s aged care services, to ensure they met the needs of the community.